The cattery is named after the owners’ first female Bengal cat, Luna Rossa. The cats are of noble lineage, raised in a warm, home environment. The breeders approach their work with care and dedication, holding equally high standards for future homes. The project began with an on-site visit and photoshoot, before the first litter was born. This first-hand experience – the cats’ energy, appearance, and the atmosphere of their environment – defined the direction early on: highlighting the unique character of the Bengal breed became a central focus. The goal was to create an identity that conveys both reliability and refinement, while introducing a graceful, slightly extravagant character that sets the brand apart. The logo symbol is inspired by the name ‘Luna’, combined with the distinctive markings of Bengal cats. The pattern is distilled into a moonlike form that also suggests a stylized cat head. The visual identity is further defined by a rich color palette and tropical botanical elements, referencing the breed’s exotic origins. Deep teal accents the warm hues of the fur, while lighter shades allow for more relaxed, airy compositions. Quotes complement the visual system, adding a more personal and playful voice to the communication, balancing the overall feel. The direct and inspiring collaboration that shaped the project is also reflected in the final outcome.