Ilcsi was not a single project, but a multi-year collaboration spanning two major brand redesigns. The selection presented here reflects a small part of this broader body of work. I first contributed to the brand in 2017 as part of the Unger & Partners team, during a full brand renewal, where we shaped the packaging and overall visual identity to meet international standards while reflecting the brand’s values, rooted in heritage and credibility. Building on this established concept, I designed key brand assets and compiled a 72-page brand guideline. From 2018 onwards, my work continued in-house at Ilcsi, focusing on maintaining and evolving the brand’s visual presence across both digital and print platforms. My role covered a wide spectrum of responsibilities, including managing packaging for over 150 products, as well as designing custom and limited-edition releases and gift boxes. I created a 70-piece icon set and produced visuals for more than 100 campaigns, adapting each across formats, sizes, and languages. My work on brand materials included social media content, landing pages, newsletters, catalogs, and advertisements, as well as storefront appearances for beauty salons and event materials. Throughout the projects, I worked closely with print production partners, photographers, agencies, and external designers, ensuring a consistent and high-quality brand experience across all touchpoints.